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First impressions do matter.

Your website homepage is where you greet your
customers with a warm welcome, then help them
with whatever they need expediently. Sometimes
your customer find you through search results,
landing on a pages deep within your site.
Every page on your site needs to be designed as
if it was the first page your customer sees.

{Coding...}

Coding is the hidden aspect of the Web that we
tend to forget. We just expect Websites to work
and we get annoyed when they don't. We often
don't realize how much coding goes into making
some Websites that seem on the surface to be
quite simple. Think about Google - a single search
box with a button - yet behind that button is some
of the most complex programming on Earth.

Think outside the box

Search engine optimisation involves careful editing
of the structure and content of your website, to make
it easier for these crawlers to understand.
On the Internet, search engines are one of the most
popular ways of finding information on unfamiliar
subjects. Most Internet users are already familiar with
search engines, so they can be a powerful way of
reaching new customers who might otherwise never
hear about you.